Industry leader Nikon has at least one new DSLR model coming this year and the future holds some promising enhancements on an already stellar line-up. While the digital SLR race has, for some extent been won by Canon up until recently, Nikon has continued to push forward with cutting edge sensor technology allowing ridiculously high ISO settings and offering HD video in several models, and finally, a full frame camera.
Rumors broke that a D3100 will be launching sometime in August and could merge the functions of the existing D3000 and the somewhat aging D90, at a cheaper price. Also potentially coming would be the first to market, auto-focus for live video, and 1080p HD video. Considering the explosion and instant love users have of the video functions already, and the third-party market for follow focus rigs, adding the ability to auto-focus on a DSLR could open up the creativity for millions of new users. Users who have been frustrated with the lack of auto-focus or have been putting off upgrading may find this all the reason they need to do so. Additionally, an 11-point auto-focus system, or potentially more, could be in store for the D3100 too.
Looking forward, Nikon has lots of room to continue growth through 2012. Their current lineup is essentially broken into three categories:
- Beginner, or first DSLR
- Hobbyist, advanced hobbyist or weekend warrior
- Professional
The entry level offerings from Nikon offer a competitive price-point compared with similarly equipped point and shoot cameras, but add the flexibility of interchangeable lenses, wireless flash control (when an additional speedlight is purchased) and complete lack of shutter lag. Many shooters who have grown frustrated with their point and shoots or simply need specialized tools, like longer lenses for shooting their childrens’ sporting events will buy these cameras. The advantage to them is Nikon has already established how to make a great DSLR and the trickle-down effect is in play. That is to say, proven technology in ISO, auto-focus speed and image quality in older, higher end cameras gets recycled and used in these entry level cameras. Don’t get this mistaken though, there’s nothing old about them. The future of entry level Nikon DSLRs holds what the current pro models offer – far superior ISO range, wider dynamic color range and faster frames per second.
The middle range of Nikon cameras, where the majority of shooters end up buying, still follows some of the trickle-down effect mentioned earlier, however in a much different, and better way. Each new release offers more camera for less money, essentially making your purchase last longer and provide more features and benefits. With the introduction of the D3100, inexpensive 1080p HD video will be available to the masses, especially those who already own Nikon compatible lenses.
Professional level cameras, currently the D3 series from Nikon, are the fastest, biggest and best cameras offered. Superior build quality, great sensors and all the speed in the world make these cameras the tools professionals use day in and day out. This is also where newer technology is often focused, even if these expensive pieces aren’t the market share of Nikon DSLRs. The D3 range of Nikons is top of the food chain for the trickle-down effect. The 100,000 ISO level has already been accomplished, it’s within reason we could see ISO in the range of 200-250,000 ISO by 2012, along with frames per second exceeding 12.
The past has a long, rich history for Nikon, current market share is strong and the future looks even better as Nikon continues to evolve and set the pace for the best DSLRs on the market.
Recent Comments